Nokia'a Marketing Ad

With the rise of marketing through the internet, campaigns to promote the products of companies have also risen in both quality and magnitude.

Take for instance, this marketing film by Nokia.



The film stars Pamela Anderson, Ed Westwick (from Gossip Girl), Dev Patel (the star of Slumdog Millionaire) and Charles Dance.

This film, titled 'The Commuter", was filmed entirely and only in mobile HD (high definition), using the Nokia N8 smartphone. In four days.

There were no back up cameras. Only the streets of St. Albans and London, which were the setting of the film that covered one commuter's eventful journey to work on the first day of his job.

The quality displayed by the filming is beyond what anyone would usually expect from the tiny pinhole camera embedded in a mobile phone.

Perhaps, that is exactly the point that Nokia is trying to prove here. Yes, that phone can capture moments: anything from racing cars to martial arts and stunts.

The success of the film in marketing the phone is also evident, at least from the 740,000 views that the 7 minute long video has gained on YouTube to date. It is clear that the ad has captured the attention of the audience.

Impressive? Definitely. It makes me wonder if I made a wrong choice getting my iPhone. (the pictures I take with it are FAR from that quality).

However, the camera alone would be unable to convince me to make the switch. I guess it would be more persuasive towards those who place more significance on their phone's photo-taking functions.